ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.
The initial three-year contract between Michelin North America and Visit Orlando outlining the financial terms behind the Michelin Guide’s presence in Florida has drawn renewed attention after food columnist Carlos Frias published a blog post examining the deal.
Though the contract was signed in 2021 and has been accessible publicly, Frias’ May 1 post on CarlosFrias.com invited renewed scrutiny by framing the arrangement in economic terms.
The post features an image of the Michelin Man with dollar signs in his eyes: “Michelin finds many ways to make money in the state of Florida while issuing stars in its Michelin Guide,” it reads.
Click here to read the full story on the Orlando Business Journal’s website.
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